What is your competitive advantage?

What is your competitive advantage?

Many companies would say it’s their latest product to hit  the market, but with strategic marketing your true advantage is your CURRENT BRAND.  For example, Apple has come up with some intriguing features for its new iPhone 6 and its fancy new Apple watch. We all know...

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Virtual Reality – Reach Out and Touch It

Virtual Reality – Reach Out and Touch It

Being an Industrial Designer, part of my job with R2FACT involves applying the concepts of ergonomics to my designs to create products that not only look great but feel great in the hands too. How a user will interact with a physical product greatly influences its...

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Tapping the Patent Attorney Network

Tapping the Patent Attorney Network

For the sixth year in a row R2FACT is co-sponsoring the the Kansas Bar Association’s Intellectual Property (IP) continuing education conference. Patent attorneys wanting to stay current on the laws come for presentations based on the latest case rulings, including...

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Employee Spotlight – Scott Wayland

Employee Spotlight – Scott Wayland

Scott’s ambition is to design products so appealing that they fly off the shelves. He set on the career path of industrial design when a high school teacher impressed with his drawing ability recommended it.  He was hooked after finding out that it was essentially...

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R2FACT Store Now Open for Business

R2FACT Store Now Open for Business

Crowdfunding Site Lets Entrepreneurs Test Waters of Market Demand: R2FACT is a nationally recognized product development company that moves makers’ product ideas through the design, engineering, prototyping and manufacturing stages.  With the launch of the on-line...

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Product Development Focus: Portable Trainer

Product Development Focus: Portable Trainer

Here are some insights into how innovation transforms an idea into a finished product. What is it? Fit In Fitness Portable Trainer™ is a compact 3-in-1 fitness product: a rocker board that converts to a stepper platform and stand-alone wobble board for advanced...

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Supporting Stowers’ Vital Biomedical Research

Supporting Stowers’ Vital Biomedical Research

Most of R2FACT’s clients are focused on bringing a product to market.  One of our repeat customers, the Stowers Institute for Biomedical Research, comes to us with a different agenda – helping scientists refine their ideas into tools that support the research...

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Matching Invention with Investment

Matching Invention with Investment

For the fourth year in a row the Missouri Tech Expo, attracting new technology entries from around the state, brought investors to a showcase of innovations and inventions. They were developed in university research departments such as plant and animal sciences,...

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Employee Spotlight – Leonard Thompson

Employee Spotlight – Leonard Thompson

 Leonard is a Senior Industrial Designer who has been with R2FACT for over three years. He has a degree in Industrial Design from Kansas State College in Pittsburg and studied Mechanical Engineering for two years at the University of Missouri at Rolla. He says his...

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In LOWES® stores now – Garden Weasel Tools

In LOWES® stores now – Garden Weasel Tools

Garden Weasel launched five new Garden tools in LOWES® stores nationwide in March, 2013. The collaborative Team including R2FACT Product Development, Garden Weasel, Lundmark Advertising and the GW Factory in Taiwan, designed, engineered, prototyped and manufactured...

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Winner of KU Product Design Contest Announced

Winner of KU Product Design Contest Announced

What can the next generation teach us about innovation? Perhaps a lot. Over the past three months, students at the University of Kansas have been digging in at their chance to become part of tomorrow’s cutting-edge product design. Eleven students studying design...

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The Winning Product is…

We hate to break it to you, but lots of people have great ideas. There are many facets to what makes a product a success. Does it fill a need? Does it come in at the right price point? Is it properly marketed? Does it captivate customers’ emotions? Arguably, one of...

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Don’t Let a Financial Drought Halt Innovation

Don’t Let a Financial Drought Halt Innovation

One of the biggest questions I get from current and potential customers is, “What do you think about my idea for a product in light of this suffering economy?” Yes – it’s true that we are living through the worst economic times since the 1930’s. But hard times don’t...

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